The Playbook

The Playbook

Delivering Effectiveness Capabilities at speed

The course

The Effie Playbook is a modular course designed to embed a mindset of effectiveness, in order to drive success and growth. It can be run either as a bespoke course tailored to your organisation's needs, or as an open access course for individuals.

6-weekly online 1.5hr modules, combine theory with best-in-class real world cases and tasks, and built around the Effie Framework – a world leading open access planning tool.

“Thank you for delivering an insightful series of Effie playbook modules to our marcomms community. Both B2B and B2C teams alike found the sessions inspiring and educational. The continuous use of case studies to illustrate the theory is a winning combination.”

Laura Dexter, Group Brand Marketing, BT

MashIt

BESPOKE PLAYBOOK

For Bespoke playbooks, Modules can be tailored to specific categories/challenges, in order to create a team-wide culture of effectiveness within an entire team, department or organisation.

To discuss a bespoke Playbook for your organisation, contact Beccy@effie.org

To find out about a bespoke playbook to enhance your team’s effectiveness mindset, contact Beccy@effie.org

Or find out about our Open Access playbook for individuals here.

The Playbook

Delivering Effectiveness Capabilities at speed

The course

Module 1:

Module 2:

Module 3:

Module 4:

Module 5:

Module 6:

“Thank you for delivering an insightful series of Effie playbook modules to our marcomms community. Both B2B and B2C teams alike found the sessions inspiring and educational. The continuous use of case studies to illustrate the theory is a winning combination.”

BESPOKE PLAYBOOK