Fundamentals

Fundamentals

Turbo-charging the effectiveness mindset of young marketers, enabling them to make a positive impact on your business from the get-go.

BUILDING THE FOUNDATIONS

Effie Fundamentals is designed to teach the foundations of effectiveness thinking to those in the early stages of their career. It's the perfect addition to new recruit training programmes.

Book now

This online on-demand course provides insight into the latest and most progressive marketing practices, and develops and sharpens the skills necessary to create effective, award-winning work.

With practical advice from leading practitioners, bite-sized learning and exercises, and case studies from Effie’s vast case library, participants will enjoy learning how to bring rigour to their work and business.

“This course taught me the blend of creativity and data, and I highly recommend it to anyone in marketing. I'm already applying the knowledge to my freelance projects, and these skills are invaluable."

Fundamentals course participant, 2024

MashIt

PROGRAM BENEFITS

Case-Based Teaching

Utilising Effie award-winning case studies designed to bolster practical marketing skills.
Button
Flexible Microlearning

Focused engagement through bite-sized modules and a self-directed pace
Button
Transferable Knowledge

Concrete methods help learners incorporate learning directly into their jobs
Button